Financial Services+258% Social Engagement
Access Bank Kenya PLC
Lifted social engagement from 1.9% to 6.8% and scaled monthly reach to 1.6 million
The Context
The Challenge
Before engaging Mediacrest Digital, Access Bank Kenya faced several challenges: - Limited Digital Capacity across the marketing and communications team - Fragmented Digital Strategy with no unified approach - Low Organic Visibility & Search Performance - Limited use of Social Media Analytics - Underutilization of Multimedia Content
Execution
Our Approach
Mediacrest Digital was contracted to design and implement a comprehensive digital capacity-building program. The engagement focused on three key pillars:
Strategic Digital Planning & Execution of SEO & Content Optimization CampaignsMultimedia Production & Creative Content DevelopmentTraining & Capacity Building, Contextual Storytelling, A/B Testing of Campaign CreativesCross-Platform Content Orchestration
Impact
Measurable Results
Results at a Glance
Social Media Engagement Rate+258%
→ 6.8% (Up from 1.9%)
Average Monthly Reach+233%
→ 1.6 Million (Up from 480,000)
Website Organic Traffic+137%
→ 21,800/month (Up from 9,200)
Google Keyword Rankings+266%
→ 11 top 10 keywords (Up from 3)
Video View-Through Rate+137%
→ 57% (Up from 24%)
Staff Digital Skill Confidence+64%
→ 92% surveyed (Up from 56%)