Events+1,233% Digital Reach
Consumer Choice Awards Africa
Grew digital reach from 180K to 2.4 million in 6 months
The Context
The Challenge
Before engaging Mediacrest Digital, CCAA faced: - Fragmented brand identity across digital platforms - Minimal digital reach and low public engagement - Absence of data-driven marketing strategy - Limited digital visibility leading into a high-stakes multi-country ceremony - Weak media relations
Execution
Our Approach
Strategic Digital Planning & Campaign DesignExecution of SEO & SEM CampaignsMultimedia Production & Cross-Platform Content DevelopmentPublic Relations & Media AmplificationCreativity, Contextual Relevance & InnovationAnalytics-Driven Optimization
Impact
Measurable Results
Results at a Glance
Total Digital Reach+1,233%
→ 2.4 Million (Up from 180,000)
Event Registrations+461%
→ 3,480 (Up from 620)
Organic Website Traffic+187%
→ 12,060/month (Up from 4,200)
Media Mentions+500%
→ 30+ (Up from 5)
Social Media Engagement Rate+14.7%
→ 99.7% sustained uptime (Up from 1.4%)
SEO Ranking for Key Terms
Page 1 (Top 3) → Up from Page 3