Digital Marketplace7 African Markets

iSOKO Africa

Built brand presence across 7 East African markets with a comprehensive data-driven strategy

The Context

The Challenge

Before Mediacrest Digital's intervention, iSOKO faced: - Low brand awareness across target MSMEs and markets - Limited digital presence and visibility - Inconsistent or unclear messaging about the platform's value - Low user engagement on social media channels - Weak content strategy and irregular posting - Limited reach to the right target audience (MSMEs) - Minimal cross-border visibility and adoption - Lack of structured digital campaigns and performance tracking

Execution

Our Approach

To address the key challenges affecting iSOKO's brand visibility, engagement and adoption, Mediacrest Digital implemented a comprehensive, data-driven digital marketing strategy across multiple markets: Kenya, Tanzania, Uganda, Burundi, Rwanda, Zambia and DRC. Key activities included:

Targeted digital awareness campaignsWebsite optimization and SEOBrand messaging framework developmentStructured social media strategy & content calendarCreative content productionData-driven audience targeting and paid adsConversion-focused campaigns and country cross-border campaignsAnalytics integration and performance tracking

Impact

Measurable Results

Results at a Glance

Markets Reached7

East African markets (Kenya, Tanzania, Uganda, Burundi, Rwanda, Zambia, DRC)

Brand Strategy

Comprehensive data-driven digital strategy deployed

Content System

Structured content calendar and creative production system established

Paid Campaigns

Multi-country paid ad campaigns launched and optimized

SEO & Website

Website optimization and SEO implementation completed

Analytics

Full analytics integration and performance tracking system set up

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